The World of Copy Cat Companies발음듣기
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The World of Copy Cat Companies
31문장
100% 한국어
번역 5명 참여
출처 : 칸아카데미
The World of Copy Cat Companies
Jason Christiansen, I'm the CEO of Rigid Industries.
In the lighting industry, it's crazy to think that there are so many copycats.
We are continually designing new products, new parts, that we try and protect as much as possible.
We file as many design patents as we can and we are continually fighting that battle.
It's very very tough because you can change just a little bit and make a grey area there.
But we do as much as we possibly can in all of our new designs and creating that IP so that we have a foothold.
But it's a tough process, something we continually struggle with.
Being a linear-based system, we have anything from a 4-inch light all the way out to a 52-inch light.
The IP is protected within that series of lights, so there may be 17 or 18 different products within that product family.
All that same IP is covered in all of those 17 or 18 products.
We're trying to design as much IP into that as we possibly can for protection, whether it's the way we cool something, the way the circuitry is designed, our optic-the way it's put together.
So you try and develop as much IP as you can into a new product so that you can have that protection.
So when somebody does come out with something that's extremely similar or maybe it's a true copycat or forgery, we have that foothold to be able to stand up and say "Hey, wait a second, you guys are doing this and you're not allowed to because of this."
The big problem we have is that a lot of offshore-based companies, they don't really care about the US IP.
We have a company offshore that is selling product that uses our name.
I've seen a box with our logo on it.
Copying some of our videos that we've done, they use our pictures, they use our light graphs.
They've copied our catalog, I've seen our instructions, our wiring harness, our switch, absolutely everything.
Your knee-jerk reaction is, "I'm flying over there and we're gonna have a sit-down."
But that's just not something you can do.
They really don't care, and this is just one company, there are two or three of those companies that we deal with.
We're very diligent on keeping up with that.
Our distribution base will contact us immediately if they find somebody that is selling something in the States, even in Canada, for that matter.
It's a little bit harder to enforce that in the worldwide market than domestically.
Anybody that we find we automatically send a C&D (cease and desist) to and we very much respect other peoples' IP.
We definitely are focused on making sure that we don't step on anybody else's toes.
I think we did once, we immediately stopped.
We changed our design and I sent a nice apologetic letter, a nice gift card and we were all good after that.
They knew it was an honest mistake, we weren't trying to be deceitful or hide anything.
That's not the type of company we are.
번역
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We are continually designing new products, new parts, that we try and protect as much as possible.발음듣기
대기중
But we do as much as we possibly can in all of our new designs and creating that IP so that we have a foothold.발음듣기
대기중
Being a linear-based system, we have anything from a 4-inch light all the way out to a 52-inch light.발음듣기
대기중
The IP is protected within that series of lights, so there may be 17 or 18 different products within that product family.발음듣기
대기중
We're trying to design as much IP into that as we possibly can for protection, whether it's the way we cool something, the way the circuitry is designed, our optic-the way it's put together.발음듣기
대기중
So you try and develop as much IP as you can into a new product so that you can have that protection.발음듣기
대기중
So when somebody does come out with something that's extremely similar or maybe it's a true copycat or forgery, we have that foothold to be able to stand up and say "Hey, wait a second, you guys are doing this and you're not allowed to because of this."발음듣기
대기중
The big problem we have is that a lot of offshore-based companies, they don't really care about the US IP.발음듣기
대기중
Copying some of our videos that we've done, they use our pictures, they use our light graphs.발음듣기
대기중
They've copied our catalog, I've seen our instructions, our wiring harness, our switch, absolutely everything.발음듣기
대기중
They really don't care, and this is just one company, there are two or three of those companies that we deal with.발음듣기
대기중
Our distribution base will contact us immediately if they find somebody that is selling something in the States, even in Canada, for that matter.발음듣기
대기중
Anybody that we find we automatically send a C&D (cease and desist) to and we very much respect other peoples' IP.발음듣기
대기중
We changed our design and I sent a nice apologetic letter, a nice gift card and we were all good after that.발음듣기
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