Making money making apps

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Making money making apps발음듣기

[Calvin] I'm Calvin Carter.발음듣기

There's several different ways that app developers make a living.발음듣기

A lot of them are selling their wares on the App Store.발음듣기

They either do that through charging for the download, or it's a free download with a Micro Currency model or a subscription model.발음듣기

Companies like Bottle Rocket have a variety of ways that we make money.발음듣기

The majority of Bottle Rocket is professional services type revenue, where we work with some of the largest and most discriminating brands in the world to bring their brand to mobile.발음듣기

Mobile apps are essentially, today, in my opinion, one of the most relevant and meaningful brand experiences a customer, or we call a user, can have.발음듣기

We have lots of sessions with the brand managers and creative directors, and we go through brand design guidelines.발음듣기

We go through deep strategy sessions, where we get very heady, frankly, about the brand and what it means, and what it is and what it's not.발음듣기

We have a business aspiration called "Taking Risks Centered On Our Strengths."발음듣기

A lot of articles I speak with younger ones that kind of bounce around a lifestyle business from, you know, three to 10 employees and they go up and down throughout this, and they do this for eight or 10 years, so this is not an any day now, I'm just waiting for my ship to come in.발음듣기

No, your ship has come in daily at this point.발음듣기

You're just letting them go by, or you're not fully capitalizing on them, and I feel a lot of it has to do with the thrash that an entrepreneur can create in their organization, as well as their own heads, by wanting to do everything.발음듣기

As an entrepreneur, you have to learn how to say no to at least just a few things, or say yes to what you're willing to do.발음듣기

Yes, it's a paycheck today, but it's a pink slip tomorrow, so to speak.발음듣기

You have to focus on what you can take on and what you can't take on.발음듣기

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