Danny O'Neill - Finding the perfect customer

38문장 100% 한국어 번역 10명 참여 출처 : 칸아카데미
1 영상보기
영어 to
한국어
2단 보기 1단 보기
번역 0%

Danny O'Neill - Finding the perfect customer발음듣기

다른 번역문 등록

Danny: The lemonade stand is a very good analogy; you have to be where the people are.발음듣기

다른 번역문 등록

No matter how beautiful and cool and neat your lemonade stand is, if there aren't any people around, you're not going to do very well.발음듣기

다른 번역문 등록

We get the coffee, we roast it, and then we want to sell it to somebody.발음듣기

다른 번역문 등록

Well, who wants to buy it?발음듣기

다른 번역문 등록

You have to find your audience.발음듣기

다른 번역문 등록

How are they going to know you have it?발음듣기

다른 번역문 등록

That's marketing. I think in a broad society there's this notion, "I just need to get open. I just need to get open," whether it's a store, a restaurant, or an internet site today.발음듣기

다른 번역문 등록

They just think that when they open that storefront or open that website the world's going to come find them.발음듣기

다른 번역문 등록

Then the money will roll in.발음듣기

다른 번역문 등록

I need to put myself front and center, and have a compelling product, and a compelling story for you to be able to make that risk and buy my coffee.발음듣기

다른 번역문 등록

In the early '90s, and even to some extent right now, we're kind of an immature industry, and we're snobby, and we're pretentious.발음듣기

다른 번역문 등록

If you were a discerning customer interested in quality coffee, I didn't really care where you were sitting; if you were at a coffee house or a grocery store.발음듣기

다른 번역문 등록

Women buy 75% of the coffee, and women do 75% of the shopping, and women are in the grocery stores.발음듣기

다른 번역문 등록

That's where they want to buy it.발음듣기

다른 번역문 등록

Then the other notion was, you can't sell quality coffee in offices.발음듣기

다른 번역문 등록

So, we didn't get caught up on all those fools and arguments in my mind, about where quality coffee should be sold. It worked out really well.발음듣기

다른 번역문 등록

We didn't know it at the time, but we were establishing ourselves in these various market channels. It was complicated.발음듣기

다른 번역문 등록

Again, we didn't really know any better. We just did it. We figured it out.발음듣기

다른 번역문 등록

Today we've established ourselves pretty solidly in various market channels.발음듣기

다른 번역문 등록

There's a couple things about coffee that are somewhat different.발음듣기

다른 번역문 등록

Sometimes you hear it described as an affordable luxury.발음듣기

다른 번역문 등록

That coffee has gone through up to nine sets of human fingers.발음듣기

다른 번역문 등록

It's taken a year for a coffee tree to produce a pound or a pound and a half.발음듣기

다른 번역문 등록

It's taken five years to get to the point where it can produce that first full crop.발음듣기

다른 번역문 등록

Then that pound of coffee is going to produce 50 to 55 cups.발음듣기

다른 번역문 등록

I can get all that for 15 cents in a couple of minutes at my house?발음듣기

다른 번역문 등록

That is a steal. I'm going to sell to the people who love the taste of coffee and love coffee.발음듣기

다른 번역문 등록

I'm not going for the person that just wants a little caffeine to go.발음듣기

다른 번역문 등록

Back in the day, it was pretty easy when I was putting this plan together.발음듣기

다른 번역문 등록

It was higher the education, the higher the specialty coffee.발음듣기

다른 번역문 등록

The higher the income, higher specialty coffee.발음듣기

다른 번역문 등록

Those are two still strong pieces of data.발음듣기

다른 번역문 등록

Today, kids have grown up with quality. They know quality coffee.발음듣기

다른 번역문 등록

The ones that know it, know it and they like it, and they know what they like.발음듣기

다른 번역문 등록

If they have $5, they'll buy a cappuccino and a biscotti.발음듣기

다른 번역문 등록

Kids are growing up today with quality, so it's a different market.발음듣기

다른 번역문 등록

We're selling to a much greater, wider audience.발음듣기

다른 번역문 등록

칸아카데미 더보기더 보기

전체보기
Top