Zach Kaplan - Digital manufacturing revolution

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Zach Kaplan - Digital manufacturing revolution발음듣기

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Zach: My name is Zach Kaplan.발음듣기

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I'm the CEO of Inventables, the online hardware store for designers. I love building things.발음듣기

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Originally we had a business, servicing R and D and design people at big companies.발음듣기

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Companies like Black and Decker and Nike.발음듣기

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Then, a couple years ago, the cost of making stuff, the cost of machinery, all started dropping.발음듣기

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Then websites came out like Etsy and Kickstarter.발음듣기

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We launched this hardware store, to make that research that we were doing for big companies, available to everyone.발음듣기

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The world started paying attention in a big way, to digital manufacturing and desktop fabrication.발음듣기

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Because the cost of entry, just like what happened with desktop publishing in the 80's, all of a sudden dropped down to a couple hundred bucks to play. It's really exciting.발음듣기

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Now, anyone can be a manufacturer.발음듣기

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These low-cost digital machines, you plug them into your computer with a USB, and now you don't need a Fortune 500 company to make products.발음듣기

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You just need some ideas and some time and a couple hundred bucks.발음듣기

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You now have a manufacturing facility on your desktop.발음듣기

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We're seeing successful businesses start up and grow from nothing, with digital manufacturing as their engine.발음듣기

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For example, one of our customers makes furniture.발음듣기

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One of our customers makes wedding cake toppers.발음듣기

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One of our customers makes jewelry.발음듣기

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They have a machine, they order the supplies, they make a small batch of products, and then they sell them either on their website or Etsy.발음듣기

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Or at the local retailer, like a small business retailer.발음듣기

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Right now, there's about 18,000 products that you can order on the site.발음듣기

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The engine of that is these digital manufacturing machines.발음듣기

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The concept of a market is very abstract.발음듣기

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What does that even mean? It's something that I've learned over time through experience.발음듣기

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When you start it, it's very delicate and fragile.발음듣기

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As you build it, it gets a little stronger, and it gets a little more solidified.발음듣기

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If you're interested in taking it from something, that's maybe more of a hobby or an interest or a research project, into something where people are going to buy it from you, then a whole different set of constraints and considerations come into play.발음듣기

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You start to understand, okay so what about this technology is interesting to people, or will help people in the extent to which you can find one, or then ten, or a hundred people who see why this is great.발음듣기

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Gives you a chance to change it or challenge it or iterate it, from something that's more science or technology into a product.발음듣기

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A lot of things don't get past that first person, or tenth customer or a hundredth customer, because people just aren't able to coalesce it, or condense it down into something that's compelling enough. Go try it.발음듣기

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Test it. If it works, keep going.발음듣기

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If it doesn't work fix it and try something new. We're in the early innings.발음듣기

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Obviously manufacturing has been around for hundreds of years.발음듣기

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Digital manufacturing is definitely in the early stages.발음듣기

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Most designers still are just kind of figuring out, "Okay so what are these tools?"발음듣기

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The tools are improving. I think this is what it felt like, in the very beginning of the Industrial Revolution.발음듣기

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I think this is that next revolution.발음듣기

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The digital manufacturing revolution. I'm just totally obsessed with what's going on.발음듣기

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I think that it really has the potential, to change the way our economy works.발음듣기

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My goal is to build a large business and fundamentally change the world.발음듣기

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Change the way people approach science and technology, and change the world people approach product development.발음듣기

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I hope that when we look back, we'll see that Inventables helped ignite, the digital fabrication revolution.발음듣기

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I believe that that will build a new generation of entrepreneurs, who can be their own boss and get to love making stuff every day.발음듣기

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