Indifference curves and marginal rate of substitution

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Indifference curves and marginal rate of substitution발음듣기

In this video we're going to explore the idea of an indifference curve.발음듣기

Indifference curve. What it is, is it describes all of the points, all of the combinations of things to which I am indifferent.발음듣기

In the past we've thought about maximizing total utility.발음듣기

Now we're going to talk about all of the combinations that essentially give us the same total utility.발음듣기

Let's draw a graph that tells us all of the different combinations of 2 goods, to which we are indifferent.발음듣기

Like we've mentioned before, we're focusing on 2 goods, because if we did 3 goods we would have to do it in 3 dimensions and 4 goods would get very abstract.발음듣기

Let's say in this axis, the vertical axis, this is going to be the quantity.발음듣기

We'll stay with the chocolate and the fruit tradeoff.발음듣기

Those are the only 2 things that we consume.발음듣기

This is going to be the quantity of chocolate, in bars.발음듣기

In the horizontal axis, this is going to be the quantity of fruit, and this is going to be in pounds of fruit.발음듣기

This will go ... Let's see, this is 10. This is 20.발음듣기

This is 10 and this is 20.발음듣기

This will be 15, 5. 5 and then 15.발음듣기

Let's say that right now, at some point, I am consuming 5 pounds of fruit per month and 15 bars of chocolate per month.발음듣기

That would put me right there.발음듣기

If someone were to ask, "Sal, how would you feel if instead of that,"발음듣기

I were to give you, let's say, 10 bars of chocolate,발음듣기

and 7 pounds of fruit? I would say, "You know what?"발음듣기

I am indifferent. I wouldn't care whether I have ...발음듣기

This right over here is ...발음듣기

I wouldn't care whether I have 15 bars of chocolate and 5 pounds of fruit, or whether I have 10 bars of chocolate and 7 pounds of fruit.발음듣기

I am indifferent between these 2.발음듣기

I've introspected on what I like and what I derive benefit and satisfaction out of and I get the same total utility out of either of these points.발음듣기

Both of these are on the same indifference curve.발음듣기

In general I could plot all of the different combinations that give me the exact same total utility, and it might look something like this.발음듣기

Let me try to draw it as neatly as possible.발음듣기

I'll do it in magenta. It might look something like this.발음듣기

Then, keep going all the way down like that.발음듣기

Any point on this curve right over here, I'm indifferent, relative to my current predicament of 15 bars and 5 pounds of chocolate.발음듣기

That is my indifference curve. Indifference, indifference curve.발음듣기

Now let's think about it. Obviously, if I go all over here, 20 pounds of fruit and ... I don't know, that looks like about 2 bars of chocolate.발음듣기

To me, the same utility, based on my preferences, as where I started off with.발음듣기

If someone just swapped everything out, I would kind of just shrug my shoulders and say, "No big deal."발음듣기

I wouldn't be happy. I wouldn't be sad.발음듣기

I am indifferent. What about points down here? What about a point like this?발음듣기

That is clearly not preferable, because, for example, that point I just showed, I can show a point on the indifference curve where I am better off.발음듣기

For example, that point that I just did, that's 5 pounds of fruit and about 5 bars of chocolate.발음듣기

Assuming that the marginal benefit of more chocolate is positive, in the way I've drawn this, the assumption is that it is, then I'm obviously getting more benefit if I get even more chocolate per month.발음듣기

Anything down here, below the indifference curve, is not preferred.발음듣기

Not preferred. Using the same exact logic, anything out here, well that would be good, because we're neutral between all of these points on the curve.발음듣기

This green point right over here, I have the same number of bars as a point on the curve, but I have a lot more pounds of fruit.발음듣기

It looks like I have 11 or 12 pounds of fruit.발음듣기

Assuming that I'm getting marginal benefit from those incremental pounds of fruit, we will make that assumption, then this right over here, anything out here is going to be preferred.발음듣기

This whole area is going to be preferred to everything on the curve.발음듣기

Preferred. The whole area down here is obviously we've not preferred to anything on the curve.발음듣기

Just to show you that it's not those points.발음듣기

Let me do that in a different color, actually, because our curve is purple.발음듣기

Everything in blue, is not preferred.발음듣기

The last thing I want to think about in this video, is what the slope of this of this indifference curve tells us.발음듣기

When I talk about the slope, and this is really kind of an idea out of calculus.발음듣기

We're used to thinking about slopes of lines.발음듣기

If you give me a line like that, the slope is, how much does my vertical axis change for every change in my horizontal axis.발음듣기

The typical algebra class, that axis is your Y axis, that is your X axis.발음듣기

When we think about slope we say, "Okay, when I have a certain change in Y"발음듣기

when I change in X by 1.발음듣기

So, we have something like this.발음듣기

When I change, I get a certain change in Y.발음듣기

The triangle means change in delta.발음듣기

Change in Y when I get a certain change in X, when I get a certain change in X.발음듣기

Delta Y, the change in Y over change in X, is equal to the slope.발음듣기

This is when it's aligned and the slope isn't changing.발음듣기

At any point on this line, if I do the same ratio between the change in Y and the change in X, I'm going to get the same value.발음듣기

On a curve like this, the slope is constantly changing.발음듣기

What we really do, to figure out the slope exactly to point, you can imagine it's really the slope of the tangent line at that point, a line that would just touch at that point.발음듣기

For example, let's say that I draw a tangent line.발음듣기

I'm going to draw my best attempt at drawing a tangent line.발음듣기

I'll do it in pink. Let's say I have a tangent line right from out starting predicament, just like that.발음듣기

It looks something like that. It looks something like that.발음듣기

Right where we are now, exactly at this point.발음듣기

If we veer away it seems like our slope is changing.발음듣기

When in fact it definitely is changing.발음듣기

It's becoming less deep as we go forward to the right.발음듣기

It's becoming more deep as we go to the left.발음듣기

Right there, the slope of the tangent line looks like that, or you can view that as the instantaneous slope right there.발음듣기

We can measure the slope of the tangent line.발음듣기

We could say, "Look, if we want an extra …"발음듣기

This looks like about ... "If we want an extra 2 pounds of fruit,"발음듣기

how many bars are we going to have to give up?발음듣기

How many bars are we going to have to give up?발음듣기

It looks like we're going to have to give up, based on the slope right over there, it looks like we're going to have to give up 5 bars.발음듣기

This is 5 and this is 2.발음듣기

What is your change in ...발음듣기

What is the slope here? The slope here is going to be your change in bars.발음듣기

I should actually say this is a negative right over there.발음듣기

It's going to be your change in bars, your change in chocolate bars over your change in fruit.발음듣기

Over your change in fruit. In this situation, it is negative 5 bars for every 2 fruit that you get.발음듣기

So, bars per fruit. Or, you can say this is equal to negative 2.5 bars per fruit.발음듣기

Bars per fruit. It's essentially saying, exactly at that point, how are you willing to trade off bars for fruit.발음듣기

Exactly at that point it's going to change as things change along this curve.발음듣기

Say, exactly where you're sitting right now you would be indifferent only as you just slightly move, or for an extra drop of fruit an extra ounce of fruit, not even a whole pound, you would be willing to trade off 2.5 bars per fruit.발음듣기

What this says, so you're willing to give up, since it's negative you're giving up 2.5 bars of chocolate for every pound of fruit.발음듣기

Now it's going to be different.발음듣기

Once you have a lot more fruit you're going to be much less willing to give up bars of chocolate.발음듣기

Over here you have a lot of bars and not a lot of fruit, so you're willing to give up a lot of bars for fruit.발음듣기

Over here, if we go over here the slope looks a little bit different.발음듣기

Over here it is much flatter.발음듣기

It is much flatter. Let me draw it in a color we haven't used yet.발음듣기

Over here the tangent line looks something like this.발음듣기

It looks something like this. Let's say, when you calculate it, in order to get ...발음듣기

I don't know, this looks like about 5 pounds of fruit.발음듣기

In order to get 5 pounds of fruit, you're going to have to give up 2 bars.발음듣기

Once again, the slope is the change in the vertical axis, over the change in the horizontal axis.발음듣기

Over here at this point, your change in bars, over your change in fruit, is going to be ...발음듣기

Well, you're going to give up 2 bars for every 5 fruit.발음듣기

Bars per fruit. Bars per fruit.발음듣기

This right over here is negative, this is negative .4, negative 0.4.발음듣기

I'll say B for F. Over here you're willing to give up fewer bars for every incremental fruit.발음듣기

Up here you were willing to give many bars away for every fruit.발음듣기

That makes sense. Over here you had a lot of chocolate bars, not a lot of fruit, so you were willing to give up more bars for your fruit.발음듣기

Over here, you have many fewer bars.발음듣기

You're much more resistant to giving up bars for fruit.발음듣기

This number, how many bars you're willing to give up for an incremental fruit, at any point, at any point here, or you can view it as the slope of the indifference curve, the slope or the slope of a tangent line at that point of the indifference curve.발음듣기

This right over here is called our marginal rate of substitution.발음듣기

Marginal rate of substitution. It's a very fancy word, but all it's really saying is, how much you're willing to give up of the vertical axis for an increment of the horizontal axis.발음듣기

Right at that point it changes.발음듣기

As soon as you move, because this is a curve, it changes a little bit.발음듣기

Right at that point, for a super, super small amount, how many bars are you willing to give up?발음듣기

Obviously it changes as we go along this indifference curve.발음듣기

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