Market equilibrium

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Market equilibrium발음듣기

So, let's say we are in the apple market.발음듣기

What I want to do in this video is think about both demand and supply for the apples at different prices.발음듣기

Let's draw ourselves a little graph here.발음듣기

We already know this right over here, the vertical axis is the price axis, and this we're going to say is price per pound.발음듣기

The horizontal axis this is the quantity.발음듣기

The quantity of apples.발음듣기

Let's put some tick marks here.발음듣기

Let's say that's $1 a pound, $2 a pound, $3 a pound, $4 a pound, and $5, and let's say this is thousands of pounds produce and we have to set a period.발음듣기

Let's say this is for the next week, and so this is 1000 pounds, 2000, 3000, 4000, and 5000.발음듣기

Now, let's think about both the supply and the demand curves for this market, or potential supply and demand curves.발음듣기

First I will do the demand. If the price of apples were really high, and I encourage you to always think about this when you are about to draw your demand and supply curves. If the price of apples were really high, what would happen to consumers? Well, they wouldn't demand much.발음듣기

The quantity demanded would be low.발음듣기

If the price were high, maybe the quantity demanded is like 500 apples.발음듣기

And once again I am being very careful to say the quantity demanded is 500 apples.발음듣기

I'm not saying the demand is 500 apples.발음듣기

The demand is the entire relationship.발음듣기

The actual specific quantity, we call that the quantity demanded.발음듣기

The price of $5 of quantity demanded would be about 500. Maybe at a price of $1, the quantity demanded would be maybe 4000 pounds.발음듣기

Our demand curve might look something like this.발음듣기

Might look something like that.발음듣기

Let me draw it a little bit less bumpy.발음듣기

So, our demand curve might look something like that.발음듣기

I can label it. That is our demand curve.발음듣기

I'll think about our supply curve.발음듣기

Well, there some price below which we aren't even willing to produce apples.발음듣기

Let's say that's like 50 cents.발음듣기

So at 50 cents that's where were even just willing to start producing apples.발음듣기

Let's say if apples ... if the price of apple got to a dollar where the quantity we've be willing to supply is about a 1000 pounds, and it just keeps increasing as the price increases.발음듣기

So this is the supply curve, and when I talk about we, I'm talking about all the suppliers in this market.발음듣기

We could be doing this for a specific supplier.발음듣기

We could be doing this for a specific market.발음듣기

We could be doing for the global apple market.발음듣기

However, you want to view it, but for the sake of this video let's just assume its like our little town that is fairly isolated and all of that.발음듣기

Let's think about what happens in different scenarios.발음듣기

What happens if the suppliers of the apples going into that week for their own planning purposes ...발음듣기

They just think for whatever reason, that their only going to be able to sell the apples at $1 per pound.발음듣기

Given the supply curve, they only supply 1000 pounds.발음듣기

This is what the suppliers plan for, and this is where they set the price point at $1.발음듣기

One dollar per pound. Now, what's going to happen in that scenario? Well in that scenario they supplied 1000. The quantity supplied is 1000 pounds.발음듣기

Let me write this down. So, I'll do it in pink for this scenario. So, this scenario the quantity supplied is 1000 pounds.발음듣기

What is the quantity demanded? Quantity demanded.발음듣기

This is all the scenario where the price ... the price or the initial price that the growers or producers set was $1 per pound. One dollar per pound.발음듣기

Well the quantity demanded at $1 per pound is 4000 pounds of apples. 4000 pound of apples.발음듣기

What do we have here?발음듣기

Well, here we have a shortage.발음듣기

We have a shortage of 3000 apples at that price point.발음듣기

At a dollar, a lot more people are going to want to buy apples, and the producers just didn't ... I guess they didn't figure that out right.발음듣기

They didn't produce enough apples.발음듣기

Now what will naturally start happening?발음듣기

If you have the shortage ... you have all these people who want to buy apples, and you only have so many apples there, what might happen in the next period in the next week?발음듣기

Well, first of all, those apples that are out there they might get bid up, so, the prices start going to start going up. The prices are going to start going up. People are going to start bidding up the apples. They want them so badly.발음듣기

Their going to start bidding them up, and as they start getting bid up, the producers are going to say, "Wow! There's so many people are running out of apples. We also need to increase the quantity produce."발음듣기

The quantity will also go up. The price will go up.발음듣기

If you look at from the suppliers point of view.발음듣기

The price will go up, and the quantity will go up.발음듣기

They will move along this line there.발음듣기

So maybe in the next period there's less of a shortage, or they move away from that shortage situation.발음듣기

If the price and quantity increase a little bit, so maybe the price goes to $2, and the quantity goes to ... I don't know, this looks like about 1900 ... 1900 pounds, now all of a sudden you have less of a shortage. I think you see that I'm getting to an interesting point over here.발음듣기

I won't go there just yet. I won't go there just yet. Let's think about another situation.발음듣기

Let's think about after this happens.발음듣기

Price and quantity increases so much that essentially overshoots this interesting point right over here.발음듣기

So in the next week the suppliers they'll say, "Wow! People want our apples so badly, let's set the price really high at $3, and at $3 we're really excited about producing apples."발음듣기

So, we the suppliers are going to produce ...발음듣기

Let me do this in a color I haven't used yet.발음듣기

We the suppliers are going to produce at $3 a pound.발음듣기

We are hoping to sell 3000 pounds of apples.발음듣기

This is where, maybe, they adjust to the next week.발음듣기

What's going to happen there at a price of $3.발음듣기

That's the scenario right over here. The price of $3.발음듣기

So, the price is now $3 per pound.발음듣기

Well, now the quantity supplied is going to be 3000 pounds.발음듣기

I could write 3000 pounds.발음듣기

What is the quantity demanded?발음듣기

The quantity demanded is now much lower.발음듣기

The price is high now, because the consumers might want to go buy other things, or they can't afford an apple, or whatever it might be.발음듣기

Now the quantity demanded, now that's looks like about 1300. 1300 pounds.발음듣기

What situation do we have now?발음듣기

Well, now we have a much bigger supply then ... or the quantity supply is much bigger than the quantity demanded. Now we face a surplus.발음듣기

So, now we have a surplus.발음듣기

Let me draw that line there. I want to make it clear this is all the same scenario.발음듣기

We now have a surplus of ... what is this?발음듣기

700 will get us to 2000. We have a surplus of 1700 pounds of apples. Now what happens in a surplus situation? Well, apples won't stay good forever, so maybe the producers get a little desperate. They start selling.발음듣기

They start reducing the price, maybe to start attracting some consumers. They start reducing the price.발음듣기

When they start seeing that the prices are going down, and you have this glut of apples, there're all going bad and not getting sold, the quantity is also going to start going down. They'll produce fewer and fewer apples, so we'll move here along the supply curve.발음듣기

As you decrease the price, what's going to happen to the demand curve?발음듣기

Well the demand is going to go up.발음듣기

Over here the prices was too high, so it's natural for the sellers to lower the price.발음듣기

When you lower the price it also reduces the quantity.발음듣기

We go this way.발음듣기

When you lower the price it increases demand.발음듣기

You go that way.발음듣기

If the price from the get-go were too low, then you have this huge shortage, things get bid up. The prices go up. As the price goes up, the suppliers want to produce more.발음듣기

They move up the curve. As the price goes up then the people will demand less.발음듣기

You see that's it's all converging on a point right over here where the two lines intersect.발음듣기

Let me do that in a ... its all converging right over there.발음듣기

That's the price at which the quantity supplied will equal the quantity demanded. We call this, which looks like for this scenario, maybe about $2.15.발음듣기

Let me just write it there $2.15.발음듣기

We call that the equilibrium price.발음듣기

Equilibrium price is $2.15 a pound.발음듣기

It's the price at which the quantity supplied is equal to the quantity demanded.발음듣기

This quantity supplied is equal to the quantity demanded. That's the equilibrium quantity.발음듣기

That right over here looks like it's right about ... I don't know ... 2200 pounds.발음듣기

2200 pounds.발음듣기

Assuming that nothing else changes, this is a good scenario for both the consumers and the producers. They keep producing 2200.발음듣기

They charge this price, and everything's happy.발음듣기

All the apples get sold and none of them go bad.발음듣기

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