The World of Copy Cat Companies

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The World of Copy Cat Companies발음듣기

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Jason Christiansen, I'm the CEO of Rigid Industries.발음듣기

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In the lighting industry, it's crazy to think that there are so many copycats.발음듣기

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We are continually designing new products, new parts, that we try and protect as much as possible.발음듣기

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We file as many design patents as we can and we are continually fighting that battle.발음듣기

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It's very very tough because you can change just a little bit and make a grey area there.발음듣기

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But we do as much as we possibly can in all of our new designs and creating that IP so that we have a foothold.발음듣기

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But it's a tough process, something we continually struggle with.발음듣기

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Being a linear-based system, we have anything from a 4-inch light all the way out to a 52-inch light.발음듣기

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The IP is protected within that series of lights, so there may be 17 or 18 different products within that product family.발음듣기

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All that same IP is covered in all of those 17 or 18 products.발음듣기

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We're trying to design as much IP into that as we possibly can for protection, whether it's the way we cool something, the way the circuitry is designed, our optic-the way it's put together.발음듣기

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So you try and develop as much IP as you can into a new product so that you can have that protection.발음듣기

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So when somebody does come out with something that's extremely similar or maybe it's a true copycat or forgery, we have that foothold to be able to stand up and say "Hey, wait a second, you guys are doing this and you're not allowed to because of this."발음듣기

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The big problem we have is that a lot of offshore-based companies, they don't really care about the US IP.발음듣기

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We have a company offshore that is selling product that uses our name.발음듣기

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I've seen a box with our logo on it.발음듣기

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Copying some of our videos that we've done, they use our pictures, they use our light graphs.발음듣기

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They've copied our catalog, I've seen our instructions, our wiring harness, our switch, absolutely everything.발음듣기

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Your knee-jerk reaction is, "I'm flying over there and we're gonna have a sit-down."발음듣기

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But that's just not something you can do.발음듣기

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They really don't care, and this is just one company, there are two or three of those companies that we deal with.발음듣기

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We're very diligent on keeping up with that.발음듣기

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Our distribution base will contact us immediately if they find somebody that is selling something in the States, even in Canada, for that matter.발음듣기

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It's a little bit harder to enforce that in the worldwide market than domestically.발음듣기

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Anybody that we find we automatically send a C&D (cease and desist) to and we very much respect other peoples' IP.발음듣기

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We definitely are focused on making sure that we don't step on anybody else's toes.발음듣기

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I think we did once, we immediately stopped.발음듣기

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We changed our design and I sent a nice apologetic letter, a nice gift card and we were all good after that.발음듣기

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They knew it was an honest mistake, we weren't trying to be deceitful or hide anything.발음듣기

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That's not the type of company we are.발음듣기

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