Danny O'Neill - President of The Roasterie

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Danny O'Neill - President of The Roasterie발음듣기

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I was born and raised in a small town in Iowa.발음듣기

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During my senior year in high school, I signed up to be a foreign exchange student, and so shortly after Christmas, I got a letter that said, "Okay, you're going to Costa Rica to live for a year."발음듣기

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I went to high school and played basketball with my friends down there.발음듣기

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Later in the year, I went coffee picking, and I didn't drink coffee at the time, but we were up in the mountains, and it was just, it was idyllic.발음듣기

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It felt totally natural. I've always really had a kind of a kinship with farmers.발음듣기

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Farmers are the same all over the world.발음듣기

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I just love farmers, so I really loved the coffee farmers.발음듣기

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I was trying to think about what to do, and coffee was the only idea that I had.발음듣기

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It was in the basement of the Kauffman Foundation, actually, that I was first called an entrepreneur.발음듣기

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I still vividly remember that. I was thinking, "Oh, that sounds good.발음듣기

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What's that?" The attributes were all the ones that I had always gotten in trouble for.발음듣기

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Thinking outside the box, being independent, perservering, not quitting, all these things, so I started with this notion I'd give folks what they want, where they want, when they want, and do it better than anybody else.발음듣기

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We can pick up the phone and talk to a green coffee broker and get coffee sent to us, and then you roast it.발음듣기

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It's deceptively simple. I wrote out my mission statement, which is still the same.발음듣기

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Best coffee, best roasted, fast as possible.발음듣기

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I was scared to death. I had $17,000 and started in my basement.발음듣기

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But it was that fear of failure, I think, that motivated me.발음듣기

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That's what works for me. I was so afraid to fail that I just kept going.발음듣기

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I think there's a lot of innate entrepreneurialism that the system takes out of the kids.발음듣기

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There's this insatiable curiosity, and I think most of us have it.발음듣기

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It might get buried if we're introverted, but it's still, there's a lot of this intense intrinsic curiosity. Spunk, spontaneity, and passion.발음듣기

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My dad used to say, "You find what you're looking for."발음듣기

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Every one of these things I do somehow or another comes back and some people might call it karma, some people call it all kinds of different things, but I just know that I have that old Dale Carnegie, if you help enough other people get what they want, you're gonna get what you want.발음듣기

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When I have an idea, I tell as many people as I can.발음듣기

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I want as much feedback as I can.발음듣기

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It's messy, so from point A to point B, i have all this mess in the middle, but all that informs that idea and most likely, it's gonna kill it before I spend a lot of time and effort.발음듣기

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I want good energy, be around smart people, and all that comes back and it fills my cup in lots of different ways.발음듣기

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