Danny O'Neill - President of The Roasterie

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Danny O'Neill - President of The Roasterie

I was born and raised in a small town in Iowa.

During my senior year in high school, I signed up to be a foreign exchange student, and so shortly after Christmas, I got a letter that said, "Okay, you're going to Costa Rica to live for a year."

I went to high school and played basketball with my friends down there.

Later in the year, I went coffee picking, and I didn't drink coffee at the time, but we were up in the mountains, and it was just, it was idyllic.

It felt totally natural. I've always really had a kind of a kinship with farmers.

Farmers are the same all over the world.

I just love farmers, so I really loved the coffee farmers.

I was trying to think about what to do, and coffee was the only idea that I had.

It was in the basement of the Kauffman Foundation, actually, that I was first called an entrepreneur.

I still vividly remember that. I was thinking, "Oh, that sounds good.

What's that?" The attributes were all the ones that I had always gotten in trouble for.

Thinking outside the box, being independent, perservering, not quitting, all these things, so I started with this notion I'd give folks what they want, where they want, when they want, and do it better than anybody else.

We can pick up the phone and talk to a green coffee broker and get coffee sent to us, and then you roast it.

It's deceptively simple. I wrote out my mission statement, which is still the same.

Best coffee, best roasted, fast as possible.

I was scared to death. I had $17,000 and started in my basement.

But it was that fear of failure, I think, that motivated me.

That's what works for me. I was so afraid to fail that I just kept going.

I think there's a lot of innate entrepreneurialism that the system takes out of the kids.

There's this insatiable curiosity, and I think most of us have it.

It might get buried if we're introverted, but it's still, there's a lot of this intense intrinsic curiosity. Spunk, spontaneity, and passion.

My dad used to say, "You find what you're looking for."

Every one of these things I do somehow or another comes back and some people might call it karma, some people call it all kinds of different things, but I just know that I have that old Dale Carnegie, if you help enough other people get what they want, you're gonna get what you want.

When I have an idea, I tell as many people as I can.

I want as much feedback as I can.

It's messy, so from point A to point B, i have all this mess in the middle, but all that informs that idea and most likely, it's gonna kill it before I spend a lot of time and effort.

I want good energy, be around smart people, and all that comes back and it fills my cup in lots of different ways.

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Danny O'Neill - President of The Roasterie발음듣기

I was born and raised in a small town in Iowa.발음듣기

During my senior year in high school, I signed up to be a foreign exchange student, and so shortly after Christmas, I got a letter that said, "Okay, you're going to Costa Rica to live for a year."발음듣기

I went to high school and played basketball with my friends down there.발음듣기

Later in the year, I went coffee picking, and I didn't drink coffee at the time, but we were up in the mountains, and it was just, it was idyllic.발음듣기

It felt totally natural. I've always really had a kind of a kinship with farmers.발음듣기

Farmers are the same all over the world.발음듣기

I just love farmers, so I really loved the coffee farmers.발음듣기

I was trying to think about what to do, and coffee was the only idea that I had.발음듣기

It was in the basement of the Kauffman Foundation, actually, that I was first called an entrepreneur.발음듣기

I still vividly remember that. I was thinking, "Oh, that sounds good.발음듣기

What's that?" The attributes were all the ones that I had always gotten in trouble for.발음듣기

Thinking outside the box, being independent, perservering, not quitting, all these things, so I started with this notion I'd give folks what they want, where they want, when they want, and do it better than anybody else.발음듣기

We can pick up the phone and talk to a green coffee broker and get coffee sent to us, and then you roast it.발음듣기

It's deceptively simple. I wrote out my mission statement, which is still the same.발음듣기

Best coffee, best roasted, fast as possible.발음듣기

I was scared to death. I had $17,000 and started in my basement.발음듣기

But it was that fear of failure, I think, that motivated me.발음듣기

That's what works for me. I was so afraid to fail that I just kept going.발음듣기

I think there's a lot of innate entrepreneurialism that the system takes out of the kids.발음듣기

There's this insatiable curiosity, and I think most of us have it.발음듣기

It might get buried if we're introverted, but it's still, there's a lot of this intense intrinsic curiosity. Spunk, spontaneity, and passion.발음듣기

My dad used to say, "You find what you're looking for."발음듣기

Every one of these things I do somehow or another comes back and some people might call it karma, some people call it all kinds of different things, but I just know that I have that old Dale Carnegie, if you help enough other people get what they want, you're gonna get what you want.발음듣기

When I have an idea, I tell as many people as I can.발음듣기

I want as much feedback as I can.발음듣기

It's messy, so from point A to point B, i have all this mess in the middle, but all that informs that idea and most likely, it's gonna kill it before I spend a lot of time and effort.발음듣기

I want good energy, be around smart people, and all that comes back and it fills my cup in lots of different ways.발음듣기

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