Turning a Hobby into a Bright Business

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Turning a Hobby into a Bright Business발음듣기

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[Jason] Jason Christiansen. I'm the president, CEO of Rigid Industries.발음듣기

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We manufacture, for projection, LED lighting, anything from a combine to a tank to an ATV to a boat, very diverse product line.발음듣기

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It started as a hobby.발음듣기

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I was putting after market product on some off-road vehicles.발음듣기

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I had a large pickup truck.발음듣기

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One of my friends introduced me to a person that had some prototype LED light bars.발음듣기

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My neighbor saw it, "Hey, can you do one for me?"발음듣기

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I had just retired from baseball.발음듣기

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I had time on my hands.발음듣기

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I started in my garage, didn't have any idea that it was going to become what it is today.발음듣기

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Not being an expert by any means in lighting, electronics.발음듣기

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I don't even know how to solder anything to a board.발음듣기

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I just knew, based on my background, what I like.발음듣기

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It's crazy to think what I like would actually work.발음듣기

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It really did.발음듣기

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I had a vision on where this was going, a new technology that I felt we grow.발음듣기

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We didn't need a lot of money out of the company to get it up and running.발음듣기

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Part of a fast-growing company, you can't do everything yourself.발음듣기

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You have to put smart people in the right places.발음듣기

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Bringing my partners on has really helped accelerate that process.발음듣기

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From that moment on, it absolutely exploded.발음듣기

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We haven't looked back since.발음듣기

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There wasn't a lot of downside to what we were doing.발음듣기

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Everything was very positive, positive, positive.발음듣기

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We really stayed pretty focused on what we needed to do in that niche market to make sure we continued to move forward.발음듣기

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It was hard at times.발음듣기

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Sometimes you find opportunities that may take you off your path.발음듣기

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You really got to be disciplined to make sure that you continue to stay with what you're good at.발음듣기

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You might start hearing from maybe Ag people, farmers asking for a specific light for a specific project.발음듣기

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We sit down as a team.발음듣기

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We go over it.발음듣기

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It's almost like a focus group where we talk about different products.발음듣기

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What's the potential for it?발음듣기

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We give it a rating.발음듣기

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If the rating is high enough, it will go to the design phase.발음듣기

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We'll do an SLA or a prototype and see.발음듣기

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What does it look like?발음듣기

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How does it feel?발음듣기

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What's the weight going to be?발음듣기

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How much light output are we going to get out of it?발음듣기

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Are we getting 10,000 units out of this in the first year?발음듣기

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Are we getting 150,000 units out of this?발음듣기

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What is our margin on it?발음듣기

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Is it what the customer wants?발음듣기

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Is it what we wanted?발음듣기

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Is it a Rigid product?발음듣기

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Those are all things we take into account as well.발음듣기

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When you have big companies knocking at your door asking you to design something, a company like a Toyota or a John Deere comes knocking on your door, it's hard to say "No" to companies like that.발음듣기

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If we don't have the infrastructure set and we're not ready for that, it was going to make us fail.발음듣기

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