Mies van der Rohe, Seagram Building

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Mies van der Rohe, Seagram Building발음듣기

(upbeat piano music) [Mail voiceover] I'm with Matthew Postal who was an architectural historian.발음듣기

We're on Park Avenue at 53rd Street and we're standing in front of one of the most important buildings in the history of architecture in the United States.발음듣기

Ludwig Mies van der Rohe's, The Seagram Building.발음듣기

[Male voiceover] It's built between '56 and '58.발음듣기

[Male voiceover] Can you give me a quick overview of why this is so important?발음듣기

[Male voiceover] It's important on a lot of levels.발음듣기

Mies has been designing buildings of this kind since the 1920s, but he never had a chance to build an office building.발음듣기

It's the first opportunity to see his ideas.발음듣기

[Male voiceover] There was a lot that intervened.발음듣기

Mies was developing his ideas first on paper in the late teens, then in the '20s as you said.발음듣기

Then, you have the revolution in Germany, you have the war, the end of the depression.발음듣기

[Male voiceover] He moves to the United States, he designs the campus of the Armour Institute.발음듣기

[Male voiceover] Then, he has this commission, Seagram Building.발음듣기

Seagram was a Canadian company, it's a liquor company.발음듣기

Perhaps, the worlds largest liquor company at that time.발음듣기

I think they did really well because of prohibition, if I remember correctly.발음듣기

[Male voiceover] Because they're based in Canada.발음듣기

[Male voiceover] Because they're based in Canada and all of that liquor could be smuggled down to Chicago, across the Great Lakes.발음듣기

Then, one of them had their headquarters in New York.발음듣기

How did this come to be?발음듣기

[Male voiceover] The background of the Seagram building is, that they decided to build a headquarters in the mid '50s.발음듣기

They looked across the street.발음듣기

They were impressed by all the notoriety that Lever House had garnered.발음듣기

[Male voiceover] Which was that first real modern icon to show off on Park Avenue.발음듣기

[Male voiceover] First curtain wall building in Manhattan.발음듣기

[Male voiceover] Okay.발음듣기

[Male voiceover] Charles Luckman, who had been one of the chief executive officer at Lever, had been trained as an architect and had left Lever to open his own firm.발음듣기

[Male voiceover] Did Bronfman, who ran Seagrams, turn to Luckman then?발음듣기

How did that ...발음듣기

[Male voiceover] He hires Luckman and Luckman gets way past the preliminary drawings.발음듣기

There's a large model.발음듣기

The model is sitting in his office when his daughter comes to visit, Phyllis Lambert.발음듣기

[Male voiceover] What did she have to do with it?발음듣기

[Male voiceover] She was studying at Harvard, in the graduate school of architecture and design.발음듣기

She said, "Dad, that's the most awful thing I've ever seen."발음듣기

[Male voiceover] (laughs) I hope Luckman's not listening.발음듣기

What does she do?발음듣기

[Male voiceover] She says, "Dad, we're going to go over to the Museum of Modern Art and you're going to speak to Arthur Drexler, the chief curator of architecture."발음듣기

[Male voiceover] MoMA is only a few blocks down the street, on 53rd as well, so this was not a long stroll.발음듣기

What did Drexler tell Bronfman?발음듣기

[Male voiceover] Drexler said there were three choices.발음듣기

There was Le Corbusier.발음듣기

[Male voiceover] The French architect.발음듣기

[Male voiceover] Right. Too difficult to work with, he said.발음듣기

[Male voiceover] Okay.발음듣기

[Male voiceover] There was Frank Lloyd Wright.발음듣기

[Male voiceover] The obvious choice, the American.발음듣기

[Male voiceover] But, too old.발음듣기

[Male voiceover] Ahh.발음듣기

[Male voiceover] He was almost 90 years old.발음듣기

[Male voiceover] He suggested that they go with Ludwig Mies van der Rohe.발음듣기

[Male voiceover] That's what they did.발음듣기

What has Mies done here?발음듣기

[Male voiceover] He's built a relatively simple form, a bronze clad slab of a tower.발음듣기

[Male voiceover] Hold on a second. It's bronze?발음듣기

[Male voiceover] It is bronze.발음듣기

[Male voiceover] Sculptures are made out of bronze.발음듣기

[Male voiceover] That's why I always say that this is not only one of the modern icons of architecture in New York, but it's also one of the most classical buildings in the city.발음듣기

[Male voiceover] That's interesting.발음듣기

You're thinking classicism in terms of the ancient Greeks creating sculptures.발음듣기

This is a building that actually has a patina like a sculpture would.발음듣기

It's not just a uniform dark brown black.발음듣기

It's actually got some subtlety to the color in really an enormously sophisticated way.발음듣기

[Male voiceover] It's a little darker than it originally was, but imagine that each year, at least once a year, they rub it with oil, so that it does not oxidize.발음듣기

[Male voiceover] Oh, that's great.발음듣기

So that it doesn't turn green or red or what have you.발음듣기

[Male voiceover] Yes.발음듣기

[Male voiceover] Any of the chemical reactions that the bronze might have.발음듣기

[Male voiceover] Mies really loved Greek architecture over all other things, so he designed a building that is very symmetrical, it's a very disciplined aesthetic.발음듣기

If you look at the various pillars that run across the front, they look vaguely like fluted columns.발음듣기

[Male voiceover] That's really interesting, because they do have these vertical striation, so it a kind of fluting.발음듣기

In fact, the whole building is up on this platform.발음듣기

It's almost like a Greek style, as if we were looking at the Parthenon.발음듣기

[Male voiceover] Absolutely.발음듣기

[Male voiceover] There's a sense of proportion here that feels very classical and it's incredible to be able to say that despite the buildings height, because this is a big building.발음듣기

The Greeks were working on a much smaller scale.발음듣기

The Romans were working on a slightly larger scale, but nothing like this.발음듣기

[Male voiceover] That's the challenge.발음듣기

How do you distill the lessons of the ancients in a building that's made of metal and glass.발음듣기

[Male voiceover] Is that even an absurd project, to try to take an industrial culture and an industrial material and wed it somehow to buildings that are 2,500 years old?발음듣기

[Male voiceover] Mies would say, "No."발음듣기

[Male voiceover] Why is that legitimate?발음듣기

[Male voiceover] Because I think that the modern movement in architecture was always looking for some discipline.발음듣기

It was always looking to balance old and new.발음듣기

This was one of the solutions that he found.발음듣기

[Male voiceover] Let's take a look at the building. It's very clean.발음듣기

When you look up at it from below, it just soars.발음듣기

The term that comes to mind is vertical velocity.발음듣기

[Male voiceover] Like an ascent.발음듣기

[Male voiceover] We just rocket upward, visually.발음듣기

How is he pulling that off?발음듣기

[Male voiceover] Look carefully at the vertical mullions that are between the window bays.발음듣기

They basically rise without interruption from the base of the tower to the top.발음듣기

[Male voiceover] I'm looking at those now and they're not simple mullions, they look like I-beams. They have girders.발음듣기

[Male voiceover] Right.발음듣기

[Male voiceover] What's going on?발음듣기

[Male voiceover] They serve no purpose other than decoration.발음듣기

[Male voiceover] Decoratively, they make the surface so that it's not flat, they give it some texture.발음듣기

[Male voiceover] A little depth.발음듣기

[Male voiceover] They give it a little depth.발음듣기

It gives it a bit of a play of light as well, and shadow.발음듣기

[Male voiceover] I think that when the building was constructed, they talked about industrial material and honesty and those kinds of issues, but as time has passed, they recognized that it wasn't beyond Mies to experiment with a little bit of decoration.발음듣기

[Male voiceover] It's decorative, but it's a kind of decorative symbolism, isn't it, because the I-beam is the thing that's actually holding the building up?발음듣기

These are de-purposed, if that makes sense.발음듣기

[Male voiceover] Not these I-beams.발음듣기

[Male voiceover] Right, not these I-beams.발음듣기

[Male voiceover] That's right.발음듣기

[Male voiceover] They're reflecting what's inside the building, the actual interior structure.발음듣기

[Male voiceover] Yeah, on a smaller scale.발음듣기

[Male voiceover] I assume that the inside, they're actually steel, they're not bronze.발음듣기

[Male voiceover] Right, and you would never want to see them.발음듣기

They would be kind of unattractive.발음듣기

[Male voiceover] Mies has got these I-beams and they really do raise us upward.발음듣기

They do function then, in a decorative sense.발음듣기

Of course, we were talking about the classical a moment ago and the Parthenon for instance, was heavily decorated, so there's no prohibition there, but it does seem to be a little bit anathema to the way that we generally think of Mies van der Rohe or we think of the modern movement as really wanting to strip away the unnecessary and the decorative.발음듣기

Yet, he's allowing for it.발음듣기

[Male voiceover] I think it's a stereotype about modernism, to think that it's without any decoration.발음듣기

[Male voiceover] Because there is actually gorgeous use of not only the bronze exterior, but the mosaics, marble, granite and you've got these beautiful reflecting pools in front of the building.발음듣기

[Male voiceover] Based on this kind of square-foot budget, this is one of the most expensive buildings of it's time.발음듣기

[Male voiceover] Because it's not using it's entire ...발음듣기

[Male voiceover] It's not using the entire lot, but no, because of the materials.발음듣기

Bronze cost a great deal more than aluminum.발음듣기

[Male voiceover] It's a fortune. It's mostly copper.발음듣기

[Male voiceover] Look at the travertine that the elevator banks are wrapped in.발음듣기

[Male voiceover] You know what I find really interesting?발음듣기

When you look at those elevator banks, and what, there are four of them - they actually move past the glass membrane that encloses the lobby.발음듣기

The glass is like a soap bubble and they've pushed through it.발음듣기

[Male voiceover] I think they give the building real solidity.발음듣기

[Male voiceover] That's what visually holds it up.발음듣기

[Male voiceover] Yeah, and also it makes reference back to the ancient Romans.발음듣기

[Male voiceover] How so?발음듣기

[Male voiceover] Because that's Roman travertine.발음듣기

[Male voiceover] Oh, it's travertine.발음듣기

Of course. Right.발음듣기

[Male voiceover] Though again, Mies is constantly referencing antiquity.발음듣기

[Male voiceover] You had mentioned, just a moment ago, this forecourt.발음듣기

The building is really not using much of it's footprint.발음듣기

The building is really deeply set back on Park Avenue.발음듣기

[Male voiceover] Yeah, about as far back as it could.발음듣기

Although, it has a couple of smaller editions in the back.발음듣기

When Mies was asked why did he set the building back so far, he said that he wanted to pay respect to the Racquet and Tennis Club directly across the street, that he did not want to overwhelm that great Italian Palazzo by McKim, Mead and White.발음듣기

[Male voiceover] It's actually one of the great buildings in New York.발음듣기

This is quite an intersection.발음듣기

You have Lever House, Tennis and Racquet and you've got Seagram.발음듣기

That's a hell of a triumvirate.발음듣기

[Male voiceover] I think he wanted to create a corridor for his building to be viewed.발음듣기

I think by coming up those steps at the end of the Palazzo and looking up at the building, it provides an architectural experience that people don't often have in New York.발음듣기

[Male voiceover] There's something else here, maybe it's a classical element as well, it feels like this is a public space, a place where people gather.발음듣기

In fact, as we're here, there are people who walk and stop and talk, there were people sitting by the reflecting pools.발음듣기

It becomes a kind of social space.발음듣기

Is that something that Mies was interested in?발음듣기

[Male voiceover] You know, I think if you look at it critically, he kept the seating at the edge to a minimum.발음듣기

There never appears to have been any attempt to encourage people to stay here.발음듣기

[Male voiceover] That's an interesting issue.발음듣기

One of the faults that is found with modernism is it's antiseptic quality, is it's coldness, it's lack of humanity in human scale.발음듣기

Do you think that Mies has created something that allows us to occupy it comfortably, or is this something that is alienating in some way?발음듣기

[Male voiceover] I think it depends where you come from. (upbeat piano music)발음듣기

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