Staying grounded발음듣기
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Staying grounded
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Staying grounded
My name's Toby Rush, I'm CEO and Founder of EyeVerify.
I was fortunate to grow up in one of the most entrepreneurial environments anyone could ever dream of, and it's called the farm.
I was throwin' hay when I was in junior high.
My dad bought me a couple pigs and said, "you take care of the feed and the vet fee" and then I sold those and bought more and then I bought a couple cows and then I started doing hay and then I had my own straw business.
I didn't think I was creating my own companies, but that's what I was doing, and I look back at what my dad and my grandpa did.
They're a CEO and CFO and COO, and they ran massive small businesses day in and day out.
I don't think I recognized it until really now what I'm doing, I'm doing a lot of the same stuff they did.
I've been being an entrepreneur spaces CEO and founder for twelve years now.
I've always just enjoyed being out in front and leading.
If you can't trust the guy leading the company, especially in a field that you're not familiar with, it's not going to work.
I've pitched to a lot of customers, I've pitched to a lot of venture capitalists, I've raised a lot of money, I've talked to a lot of people, and one of my downfalls is I pack an enormous amount of very dense information in very short periods of time, and as eyes would glaze over, I've realized that's not very effective,
so I just really learned over time just to pare back information, to really use visuals, use analogies, emotional words that kind of tie it all together.
A startup is a crazy, emotional roller coaster.
Lots of ups and downs and lefts and rights.
You're hearing, "no, that's not going to work" or "that doesn't make any sense" or "that's ridiculous".
I'm a competitor at heart, I love a competition.
One of the hardest things I had to learn, how do I separate myself from the company?
Right, so if the company succeeds or fails, that doesn't mean I as a person am less or more.
So being able to separate those two, and know I am grounded and have a foundation that's independent of the company.
Now, it's impossible not to let my company's success or failure impact me, that's just not human, but at the end of the day, I've got a family, a set of friends, people who love me for who I am, not the success or failure of my company.
That is one of the hardest lessons as an entrepreneur you've got to learn, is to separate your emotions from the ride of the company.
And when you ask yourself, is this really going to work?
Am I really doing the right thing?
Should I just shut the dang thing down now?
If you get a number of really close friends who've been there, done that, and you all look at it, and you can take the emotions out of it, and you can say, "this doesn't have the legs, "it doesn't have the scale, you know what, "we've got to shut this down, we're just wasting money, "we're wasting time and money and resources "that it's simply not going to scale".
So, it's not an easy decision, but entrepreneurs also have this incredible drive and tenacity to sometimes push through that and prove them wrong, and then that's the razor's edge that we live on.
번역
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I was fortunate to grow up in one of the most entrepreneurial environments anyone could ever dream of, and it's called the farm.발음듣기
대기중
My dad bought me a couple pigs and said, "you take care of the feed and the vet fee" and then I sold those and bought more and then I bought a couple cows and then I started doing hay and then I had my own straw business.발음듣기
대기중
I didn't think I was creating my own companies, but that's what I was doing, and I look back at what my dad and my grandpa did.발음듣기
대기중
I don't think I recognized it until really now what I'm doing, I'm doing a lot of the same stuff they did.발음듣기
대기중
If you can't trust the guy leading the company, especially in a field that you're not familiar with, it's not going to work.발음듣기
대기중
I've pitched to a lot of customers, I've pitched to a lot of venture capitalists, I've raised a lot of money, I've talked to a lot of people, and one of my downfalls is I pack an enormous amount of very dense information in very short periods of time, and as eyes would glaze over, I've realized that's not very effective,발음듣기
대기중
so I just really learned over time just to pare back information, to really use visuals, use analogies, emotional words that kind of tie it all together.발음듣기
대기중
You're hearing, "no, that's not going to work" or "that doesn't make any sense" or "that's ridiculous".발음듣기
대기중
Right, so if the company succeeds or fails, that doesn't mean I as a person am less or more.발음듣기
대기중
So being able to separate those two, and know I am grounded and have a foundation that's independent of the company.발음듣기
대기중
Now, it's impossible not to let my company's success or failure impact me, that's just not human, but at the end of the day, I've got a family, a set of friends, people who love me for who I am, not the success or failure of my company.발음듣기
대기중
That is one of the hardest lessons as an entrepreneur you've got to learn, is to separate your emotions from the ride of the company.발음듣기
대기중
If you get a number of really close friends who've been there, done that, and you all look at it, and you can take the emotions out of it, and you can say, "this doesn't have the legs, "it doesn't have the scale, you know what, "we've got to shut this down, we're just wasting money, "we're wasting time and money and resources "that it's simply not going to scale".발음듣기
대기중
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